Utah State University’s athletics department announced its latest initiative aimed at moving the Aggies into the modern era of collegiate sports. Titled as the Show Me Initiative, it sets new targets for both fundraising and community engagement which will help Utah State stand up for itself in a time where budgets for college athletics departments around the country are ballooning. 𝐒𝐡𝐨𝐰 𝐌𝐞 pic.twitter.com/vOCJrIrx4n — Utah State Athletics (@USUAthletics) January 28, 2026 This new initiative is an expansion upon what USU began with its Reach and Rise campaign announced last summer as a five-year plan to raise $125 million for the athletics department. The primary difference, or addition, with the Show Me initiative is that it is more than just fundraising. It targets goals in season ticket sales and number of sponsorships for the athletics department in addition to goals surrounding fundraising and membership in its Blue A Society and Big Blue Club. Currently, Utah State has approximately 80 direct sponsors for athletics, 100 members of its Blue A Society (which requires a $5,000 per year donation with a five-year commitment) and 1,400 members of its Big Blue Club (which requires a $50 per year donation). There are also roughly 6,800