Utah State is raising all sports ticket prices, adding courtside seats in the Spectrum | Sports
As the arms race of money in college sports continues, Utah State is looking to raise funds in any way possible for its athletics department. On Tuesday morning, the university announced it is raising prices on season and single-game tickets for all sports that require paid admission. Additionally, courtside seats will be added to the Dee Glen Smith Spectrum for men’s and women’s basketball games. The university cited a need to “(help) Utah State, its coaches and student-athletes succeed in the new era of intercollegiate athletics” as the reason for the increase in pricing. Furthermore, the press release states that the increase is meant to “attract top talent to Logan and ensure the sustainability of its athletics department.” The release also stated that the university will “continue to modernize its programs and explore opportunities for revenue generation.” Among these modern methods of revenue generation is the inclusion of a “recruitment and retention fee” that will be part of the price increase. This kind of fee is an increasingly common add-on to tickets by many institutions, the first known example coming from the University of Tennessee last September when it implemented a “talent fee” on its tickets. There were not many