Utah Hockey Club narrows the choice of a permanent name to three finalists. It won’t be the Yeti | Sports
SALT LAKE CITY (AP) — The Utah Hockey Club has chosen three finalists for the permanent team name it will adopt beginning with the 2025-26 NHL season. The franchise will use a final round of fan voting to decide among the Utah Mammoth, Utah Hockey Club and Utah Wasatch. Team officials backed away from including Yeti as a finalist after being unable to work out a co-existence agreement with Yeti Coolers to use the name in branding and merchandising. “They have a unique trademark that allows them to prevent the use of the word Yeti or Yetis,” Smith Entertainment Group executive Mike Maughan said. “They made a determination for the sake of their brand that they didn’t want to enter into a coexistence.” The U.S. Patent and Trademark Office earlier this month refused a request by the club, citing a “likelihood of confusion” with other notable brands using the name, such as Yeti Coolers. An email sent Wednesday by The Associated Press to Yeti Coolers LLC seeking comment was not immediately returned. Fans in attendance at the next four home games, starting Wednesday night against Pittsburgh, will vote at designated iPad stations at the Delta Center to help decide the