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Full Court Press

Pac-12 facing uncertain future after losses to Big Ten – Cache Valley Daily

Utah linebacker Devin Lloyd (0 ) readies for a play in the second half of an NCAA college football game against Colorado Friday, Nov. 26, 2021, in Salt Lake City. (AP Photo/George Frey) The Pac-12 can make a case as the most successful conference in collegiate athletics, amassing more than 500 NCAA championships while leading the nation in titles 56 of the past 62 years. But when it comes to the biggest moneymakers, football and men’s basketball, the “Conference of Champions” has come up short for years. The lack of success, particularly in football, combined with the conference’s media rights missteps have put the Pac-12 on shaky financial footing, opening the door for two of its marquee schools to jump ship. Now, with the loss of UCLA and USC to the Big Ten in 2024, the conference and its remaining member schools face an even more uncertain economic future. “You have exploding costs on one end and your revenue sources are being decimated, which is a tremendous pressure,” Smith College economics professor Andrew Zimbalist said. “On the other hand, what do you do? Well, something pretty radical I think is going to have to happen.” The Pac-12’s dilemma has been

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